Tomorrow is November and here in the United States besides celebrating Thanksgiving, November also brings us Small Business Saturday. If shopping small business does not get you quite as excited as the idea of filling your stomach with turkey, re-visit our Reasons to Shop Small Business post. With small businesses making up about half of the national GDP along with employing half the workforce, we should all get excited to support small business year round. To get started though, Small Business Saturday is a small easy step towards supporting those businesses year round.
What is Small Business Saturday?
Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving. This year, Small Business Saturday is on November 30th. Since 2010 the idea has grown exponentially with an estimated consumer spending in 2012 of $5.5 billion. The image below from American Express shows the history of Small Business Saturday.
What Can You Do to Help?
Well, of course, start by committing to shopping small business yourself this coming Small Business Saturday. Secondly, American Express welcomes organizations and individuals to plan events in support of Small Business Saturday. Those involved would identify at least10 qualifying small business in their community and get them involved in Small Business Saturday. American Express helps by sending out emails with tips and tools along with receiving an activation kit with promotional materials to activate their communities and consumer giveaways for local events. To get started you can sign up on the website.
Help For Small Business Owners
Small business owners can use Small Business Saturday to promote your business. You can create free personalized online ads that run in the weeks leading up to Small Business Saturday. Let American Express know about your business and if you qualify, you can be featured in ads on local websites and on future versions of ShopSmall.com.They also offer free signage for Small Business Saturday to display in your store. Logos and imagery for your website, custom materials, and social media pages are also available. You can also read more about how Small Business Saturday has been a success for small business in the past.