November may be known for the Thanksgiving holiday here in America but we should also be thinking about our appreciation for small businesses nationwide. With the upcoming Small Business Saturday, we want to make sure everyone understands why it is important to support small businesses. If you are a small business owner looking for resources to use to promote your business for Small Business Saturday, make sure you read up on the $1 million dollars Twitter is giving away in free advertising credits. Besides Twitter, there are several other premier sponsors for Small Business Saturday.
FedExOffice is offering free marketing materials for your small business to help you promote for Small Business Saturday. To take advantage of the offer from FedEx Office, you just need to create your marketing campaign, download the printable signage, and select a FedEx Office location near you to pick up two professional-quality 11″x17″ posters at no charge. Get started creating your personalized marketing materials over at AmericanExpress.com.
The United States Postal Service is another premier sponsor of Small Business Saturday. They are providing shipping for Shop Small branded merchandise. This merchandise can be ordered by small business owners on ShopSmall.com. Volunteers who will be assisting as Neighborhood Champions can also get their activations kits shipped for free. In addition to the free shipping on materials, USPS will be promoting Small Business Saturdayusing direct mail and on USPS.com.
The fourth premier sponsor of Small Business Saturday is Foursquare. Those of you involved in social media will be familiar with their free app. The app helps you share and save the places you visit. They also give recommendations and deals based on where you have been. Foursquare is supportive of small businesses and for Small Business Saturday they are offering $50 in Foursquare Ad credits through December 31st (while supplies last) to help drive customers into your business. Foursquare is also using their app to promote Small Business Saturday with a custom button that will help encourage people by recommending small businesses nearby. You must have a Foursquare account (or sign up for one), create a Foursquare ad for your business and then turn the ad on to be credited the $50. Visit the Foursquare Shop Small website to find out more.