How to Make the Most of Small Business Saturday

If you are involved in the small business world, surely by now you are aware of the upcoming Small Business Saturday this November 30th.  Small Business Saturday offers the small business community a chance to leverage the benefits of shopping locally and encourage their communities to shop local. All small businesses should be using the day to promote their business to some degree but how can you maximize the benefits of Small Business Saturday for your business? Besides using all of the resources available to them on the American Express Shop Small website, be sure you are taking advantage of all the great benefits from the premier sponsors of Small Business Saturday including USPS, Fedex Office, Foursquare, and Twitter. Besides all of those resources there are other things you can be doing as well. If you are on Twitter, take advantage of all of the tweets going out with the hashtag #SmallBizSat. Join in, tweeting promotions for both Small Business Saturday as well as your business and you may gain followers both online and offline. Think of ways you may be able to partner with other small businesses to offer promotions or in-store events that can drive in even more customers come November 30th. Reach out to local media and bloggers to showcase your small business as a highlight of Small Business Saturday.
Another way to become more active in preparation for Small Business Saturday is to join in a neighborhood circle on MightyBell. Mighty Bell is an online community that you can participate in to gain ideas and share resources to prepare for Small Business Saturday. You can find other local small business owners who are looking to partner up and support one another for the event. You can collaborate by sharing ideas or by creating a local event or promotion together. In order to get started you must sign up for an account on Open Forum, register for Mighty Bell and you can then either join an existing neighborhood circle or create a new one to get started. Remember that all of this effort you put into Small Business Saturday will hopefully gain new consumers for your business for not just a single day but for a lifetime.

Consumers can find many resources at Shop Small to support their local businesses. If you need motivation to shop small, check out the video below from American Express and our post on Reasons to Shop Small Business.

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