A lot has changed over the past five years: airports, online dating, technology, going “green” and the White House. Things are changing at such a rapid pace, and we know how hard it can be hard to stay up to date, especially with respect to running a small business. What has changed? Below are some interesting facts and statistics of how running a small business has changed in the last five years.
To begin, let’s be clear: Running a small business is not an easy gig. We know. In fact, 59% say it’s actually harder to run a small business now than it was five years ago. What difference does a mere five years make? We’ve identified three: The use of more online marketing tools, economic uncertainty, and the use of more automated business solutions. Polls also suggest that being locally owned is a critical part of owning a small business. People are finally recognizing the beauty of supporting local businesses—if there’s any time to act, it’s now.
Other aspects of the business world that have increased in value are the tools we use to fuel it. For example, email marketing, online directories, event marketing and social media marketing are all the top tools used by small businesses, and as the years go on they are becoming even more effective.
See the infographic below for more details on how running a small business has changed in five years.